Frequently
Asked Questions

Armenian Wine Week is an annual global awareness initiative dedicated to celebrating Armenian wine. The goal of Armenian Wine Week is to introduce more people around the world to one of the oldest winemaking traditions on Earth, encouraging them to discover, enjoy, and share Armenian wines.

During Armenian Wine Week, wineries, importers, distributors, retailers, restaurants, wine educators, tourism organizations, Armenian community groups, media outlets, and wine enthusiasts create and participate in educational and promotional activities, the cornerstone of which is the #UncorkArmenia Challenge.

The initiative supports the continued growth of Armenia’s wine industry and the thousands of families whose livelihoods depend on viticulture, winemaking, and wine tourism.

Today, Armenian wines remain largely unknown outside the region. That's where Armenian Wine Week comes in.

Armenian Wine Week is observed every year during the second week of November.

2026 dates:
November 8–14, 2026.

International Areni Day is celebrated annually on the second Saturday of November in honor of Areni, Armenia’s flagship indigenous red grape variety.

Known for its elegance, bright acidity, and ability to express Armenia’s mountainous terroir, Areni has become an international symbol of the country’s modern wine renaissance.

The annual celebration encourages wine professionals and consumers alike to explore wines made from this historic grape and to learn more about Armenia’s rich winemaking heritage.

2026 date: Saturday, November 14, 2026.

The most important driver of the Armenian Wine Week is the #UncorkArmenia Challenge.

#UncorkArmenia brings attention to Armenian wine culture through a simple, repeatable challenge: share a bottle, spread the word.
No complex rules. No barriers. Just wine and connection.

The goal is to introduce Armenian wines to those who never tried it.

The #UncorkArmenia Challenge calls on every Armenian, wherever they are in the world, to buy two bottles of Armenian wine, give one bottle to a non-Armenian friend and challenge three Armenian friends to do the same!

The #UncorkArmenia Challenge is a simple grassroots campaign designed to introduce Armenian wine to new consumers through sharing and personal recommendations.

Participants are invited to:

1. Buy two bottles of Armenian wine.

2. Gift one bottle to a non-Armenian friend, colleague, or neighbor.

3. Challenge three Armenian friends to do the same.

The campaign is intended to encourage discovery through hospitality while expanding awareness of Armenian wine worldwide.

Official hashtags:

#ArmenianWineWeek #UNCORKARMENIA #AreniDay #FromArmeniaWithWine

Everyone is welcome.

Participation is encouraged from:

Consumers

Wineries

Restaurants

Wine retailers

Importers and distributors

Wine educators

Tourism organizations

Armenian community organizations

Cultural institutions

Media outlets

Participation is voluntary and free of charge.

No. The initiative encourages people to discover and share Armenian wines by supporting wineries, retailers, restaurants, and importers through normal purchases.

Armenian Wine Week is a grassroots initiative conceived by WineArmenia.org, a non-governmental network of Armenian winemakers and industry professionals, and supported by the Vine and Wine Foundation of Armenia and Armenian organizations worldwide.

Yes. Wineries, businesses, restaurants, retailers, educational institutions, Armenian organizations, tourism organizations, and media outlets are invited to participate as campaign partners.

Organizations joining before the inaugural Armenian Wine Week will be recognized as Founding Partners within their respective partnership category.

Absolutely. Wine tastings, educational seminars, dinners, retail promotions, cultural events, and community gatherings are encouraged throughout Armenian Wine Week.

Campaign logos, graphics, press materials, educational resources, and participation information are available from ArmenianWineWeek.com

Please contact: network@winearmenia.org

WineArmenia.org is a non-governmental network of Armenian winemakers and industry professionals established to promote Armenian wine through education, international collaboration, and public awareness initiatives.

Working in collaboration with the Vine and Wine Foundation of Armenia and industry partners, WineArmenia.org develops programs that help introduce Armenian wines to new consumers and strengthen global recognition of Armenia as a leading historic and emerging wine-producing country.