The #UNCORKARMENIA Challenge

Seven Days. Two Bottles.
One Global Toast to Armenia.

Join the global movement to celebrate Armenian viticulture.
It’s Simple. Reconnect with your heritage and share it proudly.

Your 4 Steps to Participate

01

02

03

04

Buy Two Bottles

Keep One, Enjoy!

Gift One to a Friend

Invite Three Friends

Wine is made from grapes. To find your two bottles of quality Armenian wine, check your local wine shop or use the Find Wine directory. Price range varies, so there’s something for every budget and taste.

Open one bottle for yourself. Experience the unique volcanic terroir and the 6,100-years of winemkaing poured into your glass.

Give the second bottle to a non-Armenian friend. Share our story, our culture, and invite them to discover Armenian wine.

Challenge three Armenian friends to do the same. This peer-to-peer connection is how this global toast to Armenia grows and spreads.

Creative Ways to Share

There's no wrong way to share your #UNCORKARMENIA experience. Here are a few ideas to inspire your global toast to Armenia!

Bottle Photos

Toasting with Friends

Video Reflections

Snap a photo of your two bottles, post it to your socials, and invite your friends to join the Uncork Armenia challenge!

Capture a selfie of clinking glasses with your friends to share your celebrations with the community!

Record a short video sharing what made you decide to participate in the Uncork Armenia challenge!

Use the hashtags:
#ArmenianWineWeek #UNCORKARMENIA #FromArmeniaWithWine

Tag us: @ArmenianWineWeek

Ready to Join the
Global Toast to Armenia?

Find Armenian wines near you.
Your participation makes a difference.

Find Armenian Wine